Marketing for Good

Paul “Bear” Bryant, the famous college coach is quoted as saying, “It’s not the will to win, but the will to prepare to win that makes the difference.” In other words, the desire for a specific outcome does not guarantee success.

Have you ever felt this way about your marketing efforts? Do you know what your customer needs to hear before you pull the trigger on your marketing campaigns? Does “Ready, Fire, Aim!” accurately describe your planning process?
Continue Reading »

“If someone gave you $5 million, would you go to work tomorrow?”

What is a job?
The average full time working person will spend more than 90,000 hours on the job in their lifetime. This begs the question, “How many hours have you worked so far in your life?” Perhaps more importantly, how do you account for the good that this work has created for yourself, your family and for the larger community?

Define “good” any way that you like, the core idea is that we each have an innate need to be and do something significant, not simply be successful.
Continue Reading »

I have developed a Marketing Scorecard to help you test your marketing. It helps you decide what’s working, what’s not working and where you need to pay the most attention to improve your marketing.

Score yourself from 0 to 5 with 5 being
Continue Reading »

The following excerpt from a Fast Company magazine article was one of the key elements in causing me to commit to working in this sector. Fast Company is the magazine for a generation of business leaders with high expectations for their companies — and even higher expectations for themselves. After reading this article, I hope you will catch a vision of the opportunity before us.
Continue Reading »

Sometimes, you have the right words to capture a thought and communicate it. Yet, at other times, it is best to use some else’s words to communicate what you are thinking and feeling. I feel like the following two paragraphs from Growing Opportunity: Entrepreneurial Solutions to Insoluble Problems from SustainAbility capture the heart of what I would say is my underlying motivation for working in this sector.
Continue Reading »

• What is the role of marketing in improving the human condition?
• Can a for-profit venture be profitable while focusing on socially-driven organizations?
• Is social responsibility a passing fad or a must-have commitment for all business and organizations?
• How do you measure the Social Return On Investment (SROI) for any marketing effort?

These questions, and many more, will be the focus of “Marketing for Good”.
Continue Reading »