Marketing for Good

• What is the role of marketing in improving the human condition?
• Can a for-profit venture be profitable while focusing on socially-driven organizations?
• Is social responsibility a passing fad or a must-have commitment for all business and organizations?
• How do you measure the Social Return On Investment (SROI) for any marketing effort?

These questions, and many more, will be the focus of “Marketing for Good”.
Continue Reading »

The focus of this blog is set within an emerging sector of the global economy known as the Social Sector. The term “civil society organization” (CSO) has been used by a growing number of organizations, such as The Center for the Study of Global Governance. The term “citizen sector organization” (CSO) has also been advocated to describe the sector — as one of citizens, for citizens — by organizations such as Ashoka: Innovators for the Public.
Continue Reading »