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	<title>Marketing for Good</title>
	<link>http://chadcrouch.cre8tivegroup.com</link>
	<description>Marketing ideas for socially aware, ethically responsible businesses and organizations</description>
	<lastBuildDate>Mon, 09 Feb 2009 18:48:02 +0000</lastBuildDate>
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	<item>
		<title>Tips for Working With a Marketing Firm</title>
		<description><![CDATA[When you retain a marketing communications firm to help present your business to the public, you&#8217;re forming an important strategic alliance. How much you get in return will depend on how much you put into the relationship.
Making the most of the services and expertise your public relations agency offers isn&#8217;t difficult, but you have to [...]]]></description>
		<link>http://chadcrouch.cre8tivegroup.com/?p=75</link>
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		<title>How much are you missing?</title>
		<description><![CDATA[A man sat at a metro station in Washington DC and started to play the
violin; it was a cold December morning. He played six Bach pieces for about
45 minutes. During that time, since it was rush hour, it was calculated that
a thousand people went through the station, most of them on their way to
work.
In the [...]]]></description>
		<link>http://chadcrouch.cre8tivegroup.com/?p=79</link>
			</item>
	<item>
		<title>Three Brand Identity Myths That Will Bring Your Business Down</title>
		<description><![CDATA[Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about brand identities that can damage their businesses.  Here are three myths that can bring your business down.]]></description>
		<link>http://chadcrouch.cre8tivegroup.com/?p=67</link>
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		<title>The 10 C&#8217;s Of Branding</title>
		<description><![CDATA[How strong is your brand?  To test your brand, use the 10 C’s test.  How do you measure up?
1.    COMPETENT
If you don’t have a valid product or service, you are wasting your time branding it.
•    Are your products and services valid?
•    What is strongest?
•    What currently are our greatest deficiencies?
•    How do you communicate this [...]]]></description>
		<link>http://chadcrouch.cre8tivegroup.com/?p=61</link>
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		<title>Why Market In A Difficult Economy?</title>
		<description><![CDATA[As you enter this economic downturn, where will you begin to trim business expenses to stay competitive?  As a business leader, it is your responsibility to take a long, hard look at your budget and prepare for cutbacks.
Historically, advertising and marketing are some of the first line items to hit the chopping block.  The typical [...]]]></description>
		<link>http://chadcrouch.cre8tivegroup.com/?p=60</link>
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		<title>Why It&#8217;s No Time to Neglect Cause Efforts</title>
		<description><![CDATA[P&#38;G, Others Emphasize &#8216;Purpose Branding&#8217; in Midst of Economic Crisis
By Natalie Zmuda
Published: October 13, 2008
BATAVIA, Ohio (AdAge.com) &#8212; You might expect that cause marketing would be the kind of intangible, feel-good advertising to get axed in a recession. Instead, quite the opposite is true, as major marketers, from retailers such as Sears, Target and OfficeMax [...]]]></description>
		<link>http://chadcrouch.cre8tivegroup.com/?p=59</link>
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		<title>Partnerships On Purpose</title>
		<description><![CDATA[As the field of corporate social responsibility matures, there are some noticeable cracks beginning to appear.  There are those organizations that have spent a lot of time “talking” about the good that they do, but have little to show.  Additionally, there are those corporations whose involvement and commitment to their cause of choice [...]]]></description>
		<link>http://chadcrouch.cre8tivegroup.com/?p=58</link>
			</item>
	<item>
		<title>Mind Your Own Business Conference</title>
		<description><![CDATA[Most businesses are not sure how they can do well, by doing good.  For instance, how does one decide between a vast, endless sea of non-profit causes clamoring for support?  Additionally, how can business benefit financially from giving?  Chad Crouch, a local cause marketing leader, will be presenting “Pro Bono Work Meets [...]]]></description>
		<link>http://chadcrouch.cre8tivegroup.com/?p=57</link>
			</item>
	<item>
		<title>I Dare You to Not Care</title>
		<description><![CDATA[He didn't fit the stereotype of a man who put his life at risk on a regular basis. He didn't seem like a person who would expose and then tirelessly work to break the faults of his own cultural system.

It was a chance meeting. He didn't command attention, much less seek it. When I met Kailash Satyarthi, I mainly noticed his quiet, gentle presence. Then they played his video from "The New Heros" series...]]></description>
		<link>http://chadcrouch.cre8tivegroup.com/?p=56</link>
			</item>
	<item>
		<title>Failing to Plan is Planning to Fail</title>
		<description><![CDATA[Paul &#8220;Bear&#8221; Bryant, the famous college coach is quoted as saying, “It&#8217;s not the will to win, but the will to prepare to win that makes the difference.” In other words, the desire for a specific outcome does not guarantee success.
Have you ever felt this way about your marketing efforts? Do you know what your [...]]]></description>
		<link>http://chadcrouch.cre8tivegroup.com/?p=55</link>
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