Who would be interested in Marketing for Good?
The focus of this blog is set within an emerging sector of the global economy known as the Social Sector. The term “civil society organization” (CSO) has been used by a growing number of organizations, such as The Center for the Study of Global Governance. The term “citizen sector organization” (CSO) has also been advocated to describe the sector — as one of citizens, for citizens — by organizations such as Ashoka: Innovators for the Public.
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