Marketing for Good

“If someone gave you $5 million, would you go to work tomorrow?”

What is a job?
The average full time working person will spend more than 90,000 hours on the job in their lifetime. This begs the question, “How many hours have you worked so far in your life?” Perhaps more importantly, how do you account for the good that this work has created for yourself, your family and for the larger community?

Define “good” any way that you like, the core idea is that we each have an innate need to be and do something significant, not simply be successful.
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When should you think about your marketing? Here are 8 REASONS to review your marketing now.

1. You want profitable and sustainable growth
2. You desire a better brand image
3. You’re announcing new services or products
4. You have a distinct competitive advantage - or wish you did
5. A handful of constituents or customers control your organization
6. You need to attract and keep top employees
7. Your products/offerings surpass your current customer’s perception
8. The right people will value your offering and get involved financially

I have developed a Marketing Scorecard to help you test your marketing. It helps you decide what’s working, what’s not working and where you need to pay the most attention to improve your marketing.

Score yourself from 0 to 5 with 5 being
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