Business Mgmt and CSR28 Apr 2008 10:03 am
What’s Your Return On Pro Bono?
How to invest in the work you love without sacrificing business integrity.
There are a lot of differing opinions on what pro bono means. If you read the Online Etymology Dictionary, this term is short for pro bono publico “for the public good.” However, over the past several years, this term has been commonly accepted as meaning “for free.”
For a business owner, the term pro bono it is often introduced when a well meaning, but financially disadvantaged, non-profit asks you to give your product or service at no cost.
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