Marketing for Good

Paul “Bear” Bryant, the famous college coach is quoted as saying, “It’s not the will to win, but the will to prepare to win that makes the difference.” In other words, the desire for a specific outcome does not guarantee success.

Have you ever felt this way about your marketing efforts? Do you know what your customer needs to hear before you pull the trigger on your marketing campaigns? Does “Ready, Fire, Aim!” accurately describe your planning process?
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Perfectionists do not lead. Imperfect, passionate, optimistic, persistent, enthusiastic servants lead. They teach us that we cannot sit back and wait until everthing is perfect before we act; they convince us we can achieve more, working as a team, than we would ever dream on our own and then work with us to achieve the impossible.

Leaders live on the edge, always squinting forward, always inventing, always convincing, forever building confidence among those they lead, but with no way to be absolutely certain. For leaders, every time is the first time. Later, when the fog has lifted, we will see where we all wandered, the dangers we missed, the miracles we achieved together.

Leaders realize that you dream and believe before you achieve. The certainty of seeing comes after the action of believing. The fearful ask, “Are you certain this is going to work?” The honest answer is, “No, but we need to move ahead anyway.”

- Author unknown

How Lexmark’s recycling program helps produce recycled lumber

In the pursuit of sustainability, Lexmark’s environmental, health, and safety policy drives initiatives that encompass every aspect of their global business. When it comes to our planet, we know there is no substitute. Lexmark strives to provide industry-leading environmental practices that not only relate to their products, but to everything they do, everywhere in the world.

So where does eWood™ fit in?

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