How strong is your brand? To test your brand, use the 10 C’s test. How do you measure up?
1.   COMPETENT
If you don’t have a valid product or service, you are wasting your time branding it.
•   Are your products and services valid?
•   What is strongest?
•   What currently are our greatest deficiencies?
•   How do you communicate this value?
2.   CREDIBLE
•   Are we delivering our products and services in a believable manner?
•   What means are we using?
•   Who are our most credible partners and why?
3.   CLEAR
•   What is the core idea? (Consider what you are not?)
•   What is your core message?
•   How focused and accessible is it?
4.   COMPELLING
•   What is compelling about the marketing message?
•   Who are you focusing on?
•   What does it take to get that audience passionate about your products and services?
5.   CONSISTENT
•   What is your track record?
•   Do you do what you say you do?
6.   CONSTANT
•   How do you go about staying visible?
•   Have they gone into hiding?
•   If so, why?
7.   CONFIDENT
•   Are there areas of bashfulness or hesitating?
•   What has been done to demonstrate confidence?
8.   CONNECTED
•   What communities are you apart of?
•   What does the your corporate responsibility initiatives look like?
•   Is there a loyal following of ambassadors?
•   What is the depth of their connection?
9.   COMMITTED
•   How do you demonstrate that you are in it for the long haul?
10.   CURRENT
•   What are the inspirational and aspirational elements in your Branding?
•   What communicates your authenticity?