I partner with socially aware, ethically responsible businesses and organizations to inspire action. We help you develop brand advocates - people who believe in you.
My position requires the creative insight and business savvy necessary to find and maintain a staff of designers committed to create the effective communication strategies that deliver both financially, as well as socially. I am ultimately responsible for consistently delivering sophisticated marketing communication plans that positively affect the double-bottom line of local and global organizations.
Additionally, it is my responsibility to be visionary and forward-thinking in my leadership. The company’s growing employee roster looks to me for strategic direction and inspiration in the highly competitive marketing and communications industry.
I must devise, deploy, and direct organizational and leadership development initiatives to increase productivity, improve efficiency, reduce costs and increase revenue while building high-performance teams to drive the achievement of organizational goals.
A regular challenge of this position involves maintaining a balance between fostering an office culture of creativity and maintaining operational efficiencies. In order to achieve such a precarious balance, I must move adeptly from organizational vision and strategy to successful execution.
My Specialties include:
> Business/Organizational Objective Planning
> Strategic Cause Marketing
> Creative Brainstorming/Vision Casting
EDUCATION
Master of Arts, Instructional Media, Asbury College - 2004
Bachelor of Arts, Media Communications, Asbury College - 1993
CAREER
Cre8tive Group, Owner and President : 1996-Present
A marketing and design firm actively developing communication programs and brand identities for social responsible organizations globally.
http://www.Cre8tiveGroup.com
Omni Awards International (Media Corp, Inc.), President : 1997-Present
Omni Awards International is an international competition that exists to recognize outstanding media productions that engage, empower and enlighten. They accept entries in seven fields of production and have recognized winners from companies such as Dreamworks SKG, Discovery Channel, Animal Planet, Learning Channel, Arthur Andersen, Eastman Kodak, Ford, Mtv, VH1, Telemundo, Warner Brothers, PBS, U.S. Army, Canon USA, The Metropolitan Museum of Art and the National Gallery of Art.
www.omniawards.com
Cooper McGregor, President : 2001-2007
Founder and President of this open source training and programming company that also develops training courses for corporations and non-profit organizations.
PROFESSIONAL ASSOCIATIONS
American Advertising Federation
Skoll World Forum on Social Entrepreneurship
Cause Marketing Forum
CBMC of the Bluegrass
Media Fellowship International
Commerce Lexington
Lexington Young Professionals Association
Lexington Ad Club
Wilmore Business Development Board
Chad Crouch
President | CEO, Cre8tive Group
859-858-9054 x.22
Email